From THIS is TRUE #678: 10 June 2007 comes an update on the urinal marketing by Wizmark:

“FLUSHED WITH PRIDE: The State of New Mexico has ordered a new electronic device to remind men not to drive drunk. The “Wizmark Interactive Urinal Communicator”, disguised as a deodorizing urinal tablet, is activated by a motion detector. “Hey there, big guy,” the urinal cake says to no one in particular with a recorded female voice. “Having a few drinks? It’s time to call a cab or ask a sober friend for a ride home.” The state will hand out the device to bars and restaurants. “There is no more captive audience than a guy standing at a urinal,” says inventor Richard Deutsch. The devices cost $21 each, and last about three months. (Santa Fe New Mexican)

And Randy Cassingham’s comment: ” …That’s not an innovative product. One that tests urine and says “You are too drunk to drive—I’m calling the cops and I have your DNA!” would be.

I have enjoyed Randy Cassingham’s writing since 1999. You probably will, too. Just in case, the easy (free and spam-free) sign up is at: